Using Your Dealership Brand to Attract New Talent | ADI Agency

Using Your Dealership Brand to Attract New Talent

Using Your Dealership Brand to Attract New Talent The construction and trucking industries are both growing, expected to need thousands of more workers over the next 5-10 years. We can all applaud that – growth is certainly more than welcome. Unfortunately, the reality is that it is darn hard to find new workers these days. Read more about Using Your Dealership Brand to Attract New Talent[…]

Take Action to Retain Dealership Customers in 2019 ADI Agency

Take Action to Retain Dealership Customers in 2019

Take Action to Retain Dealership Customers in 2019 In our last article, we talked about why customer retention is critical if you want to grow your commercial truck or heavy equipment dealership. We noted that, like all aspects of your dealership’s marketing plan, building loyalty among your customers requires forethought and follow-through. There is nothing Read more about Take Action to Retain Dealership Customers in 2019[…]

Sharpen Your Dealership Loyalty Program for 2019 | ADI Agency

Sharpen Your Dealership Loyalty Program for 2019

Sharpen Your Dealership Loyalty Program for 2019 Every business needs a loyalty rewards program that is tailored to their customers. Really, it’s the least you can do to thank people for choosing your dealership. B2B businesses used to think that they didn’t need customer loyalty programs – those were for retailers and service companies with Read more about Sharpen Your Dealership Loyalty Program for 2019[…]

Customer Retention Drives Dealership Growth in 2019 | ADI Agency

Customer Retention Drives Dealership Growth in 2019

Customer Retention Drives Dealership Growth in 2019 Who doesn’t want more customers? Attracting new business is how you grow your dealership, right? Well, yes. But no business can survive, let alone grow, without repeat business. For dealerships that sell construction equipment and/or heavy trucks, post-sale business is even more vital than it might be for Read more about Customer Retention Drives Dealership Growth in 2019[…]

Must-Know Dealership Marketing Trends for 2019 | ADI Agency

Must-Know Dealership Marketing Trends for 2019

Must-Know Dealership Marketing Trends for 2019 Will 2019 be a banner year for your dealership? If could be, if you sharpen your marketing. But how? Advice abounds, but not every pundit is worth listening to. Besides, they don’t all agree with one another anyway. And not all predictions of marketing trends for 2019 are relevant Read more about Must-Know Dealership Marketing Trends for 2019[…]

Getting Personal with Prospects With Dealership Marketing | ADI Agency

Getting Personal with Prospects With Dealership Marketing

Getting Personal with Prospects With Dealership Marketing Are you doing everything you can to personalize your dealership’s marketing and customer relationships? By now, we all know that today’s prospects (and existing customers) expect to have a personally-tailored experience with any business, both online and in person. Studies show that three-quarters of consumers are more likely Read more about Getting Personal with Prospects With Dealership Marketing[…]

Online Options Drive More Efficient Used Truck Sales | ADI Agency

Online Options Drive More Efficient Used Truck Sales

Online Options Drive More Efficient Used Truck Sales You could keep doing what you’ve always done – placing classified ads and similar listings to sell your dealership’s used trucks. It works, which is why the vast majority of used truck dealers still stick with that traditional form of advertising. However, as with everything else, the Read more about Online Options Drive More Efficient Used Truck Sales[…]

Utilizing Social Media for Dealership Brand Loyalty | ADI Agency

Utilizing Social Media for Dealership Brand Loyalty

Utilizing Social Media for Dealership Brand Loyalty Remember when you thought social media wasn’t relevant for your dealership’s marketing? Turns out that was wrong, in a big way. By now you’ve established a presence on all the key social platforms that your prospects and customers are using. You’ve become pretty comfortable posting and sharing content. Read more about Utilizing Social Media for Dealership Brand Loyalty[…]

Does Your Heavy Truck Dealership Understand the new Facebook Algorithm | ADI Agency

Does Your Heavy Truck Dealership Understand the new Facebook Algorithm?

Does Your Heavy Truck Dealership Understand the new Facebook Algorithm? Marketers know that algorithms make the world go round when it comes to what people see on platforms such as Google and Facebook. Facebook has been making quite a few changes lately, and one introduced in January directly affects your heavy duty truck dealership. What Read more about Does Your Heavy Truck Dealership Understand the new Facebook Algorithm?[…]

Video Platforms to Reach your Dealership's Online Audience | ADI Agency

Video Platforms to Reach your Dealership’s Online Audience

Video Platforms to Reach your Dealership’s Online Audience You’ve heard and read for some time now that your dealership’s audience craves video. Perhaps you’re still not quite convinced, or you think video is too hard, or too expensive. The truth is, video is not only a must-have tool to implement your dealership’s marketing strategy, it Read more about Video Platforms to Reach your Dealership’s Online Audience[…]

Brand Loyalty Is Becoming Increasingly Important. Is It Part Of Your Marketing Plan | ADI Agency

Brand Loyalty is Very Important Is It Part Of Your Marketing Plan?

Brand Loyalty Is Becoming Increasingly Important. Is It Part Of Your Marketing Plan? If you take your brand for granted, your customers and prospects will, too. And you know the old saying: out of sight, out of mind. Even the world’s best-known brands go to great lengths to make sure you don’t forget their name Read more about Brand Loyalty is Very Important Is It Part Of Your Marketing Plan?[…]

Are Your Promotional Emails Achieving The Goals Your Dealership Sets-01

Are Your Promotional Emails Achieving The Goals Your Dealership Sets?

Are Your Promotional Emails Achieving The Goals Your Dealership Sets? Promotional emails remain one of the most reliable ways to engage with prospects, convert them into customers, and retain them as loyal repeat buyers. Are the promotional emails you’re sending helping you reach your dealership’s marketing goals? That’s not so easy these days. Like everyone Read more about Are Your Promotional Emails Achieving The Goals Your Dealership Sets?[…]