Using Your Dealership Brand to Attract New Talent | ADI Agency

Using Your Dealership Brand to Attract New Talent

Using Your Dealership Brand to Attract New Talent The construction and trucking industries are both growing, expected to need thousands of more workers over the next 5-10 years. We can all applaud that – growth is certainly more than welcome. Unfortunately, the reality is that it is darn hard to find new workers these days. Read more about Using Your Dealership Brand to Attract New Talent[…]

Customer Retention Drives Dealership Growth in 2019 | ADI Agency

Customer Retention Drives Dealership Growth in 2019

Customer Retention Drives Dealership Growth in 2019 Who doesn’t want more customers? Attracting new business is how you grow your dealership, right? Well, yes. But no business can survive, let alone grow, without repeat business. For dealerships that sell construction equipment and/or heavy trucks, post-sale business is even more vital than it might be for Read more about Customer Retention Drives Dealership Growth in 2019[…]

Must-Know Dealership Marketing Trends for 2019 | ADI Agency

Must-Know Dealership Marketing Trends for 2019

Must-Know Dealership Marketing Trends for 2019 Will 2019 be a banner year for your dealership? If could be, if you sharpen your marketing. But how? Advice abounds, but not every pundit is worth listening to. Besides, they don’t all agree with one another anyway. And not all predictions of marketing trends for 2019 are relevant Read more about Must-Know Dealership Marketing Trends for 2019[…]

Getting Personal with Prospects With Dealership Marketing | ADI Agency

Getting Personal with Prospects With Dealership Marketing

Getting Personal with Prospects With Dealership Marketing Are you doing everything you can to personalize your dealership’s marketing and customer relationships? By now, we all know that today’s prospects (and existing customers) expect to have a personally-tailored experience with any business, both online and in person. Studies show that three-quarters of consumers are more likely Read more about Getting Personal with Prospects With Dealership Marketing[…]

Online Options Drive More Efficient Used Truck Sales | ADI Agency

Online Options Drive More Efficient Used Truck Sales

Online Options Drive More Efficient Used Truck Sales You could keep doing what you’ve always done – placing classified ads and similar listings to sell your dealership’s used trucks. It works, which is why the vast majority of used truck dealers still stick with that traditional form of advertising. However, as with everything else, the Read more about Online Options Drive More Efficient Used Truck Sales[…]

Video Platforms to Reach your Dealership's Online Audience | ADI Agency

Video Platforms to Reach your Dealership’s Online Audience

Video Platforms to Reach your Dealership’s Online Audience You’ve heard and read for some time now that your dealership’s audience craves video. Perhaps you’re still not quite convinced, or you think video is too hard, or too expensive. The truth is, video is not only a must-have tool to implement your dealership’s marketing strategy, it Read more about Video Platforms to Reach your Dealership’s Online Audience[…]

Are Your Promotional Emails Achieving The Goals Your Dealership Sets-01

Are Your Promotional Emails Achieving The Goals Your Dealership Sets?

Are Your Promotional Emails Achieving The Goals Your Dealership Sets? Promotional emails remain one of the most reliable ways to engage with prospects, convert them into customers, and retain them as loyal repeat buyers. Are the promotional emails you’re sending helping you reach your dealership’s marketing goals? That’s not so easy these days. Like everyone Read more about Are Your Promotional Emails Achieving The Goals Your Dealership Sets?[…]

Get Creative With Your Dealership's Video Marketing Strategy | ADI Agency

Get Creative With Your Dealership’s Video Marketing Strategy

If your dealership isn’t using video marketing, you’re missing out on easy opportunities to attract website traffic and engage with visitors. What is video good for? Showing anything that moves – machinery, parts of equipment, people operating equipment or working on machines Showing things that are hard to explain in words only Putting faces to Read more about Get Creative With Your Dealership’s Video Marketing Strategy[…]

3 Tips To Help Your Team Learn To Appear More Professional | ADI Agency

3 Tips To Help Your Team Learn To Appear More Professional

Perception is everything. Anyone on your dealership’s team whose job is “customer facing” delivers an unspoken impression of your business every time they interact with someone. Customers, vendors, the general public. Even those whose job does not call for traditional customer contact still represent your brand when they are out and about. Do they need Read more about 3 Tips To Help Your Team Learn To Appear More Professional[…]

10 Ways To Motivate Your Equipment Sales Team & Improve Productivity

10 Ways To Motivate Your Equipment Sales Team & Improve Productivity

You’ve made a concerted effort to pull together a crack team of equipment sales people. You’ve done a good job. They are doing a good job. Your dealership is growing. But you can help your equipment sales team do even better. These tips (some of them might be reminders) are all useful ways to motivate Read more about 10 Ways To Motivate Your Equipment Sales Team & Improve Productivity[…]

Establish Your Dealership as an Equipment Expert with These Inbound Marketing Strategies

Establish Your Dealership as an Equipment Expert with These Inbound Marketing Strategies One of the things that make your equipment dealership so valuable to customers is your expertise. You’re so much more than a sales and rental source. Your team is up to date on the latest trends and technology, and they have know-how that Read more about Establish Your Dealership as an Equipment Expert with These Inbound Marketing Strategies[…]

Easy Ways To Implement Inbound Marketing Strategies For your Construction Equipment Dealership

Easy Ways To Implement Inbound Marketing Strategies For your Construction Equipment Dealership

Easy Ways To Implement Inbound Marketing Strategies For your Construction Equipment Dealership We’re certain your construction equipment dealership is using some types of inbound marketing – after all, you have a website, don’t you? But have you implemented all the inbound marketing strategies you need to grow your business? If you’re like many equipment dealerships, Read more about Easy Ways To Implement Inbound Marketing Strategies For your Construction Equipment Dealership[…]