Optimize Your Blog Post URL’s to Attract Traffic to your Equipment Dealership Website

Optimize Your Blog Post URL’s to Attract Traffic to your Equipment Dealership Website

We all know that a URL is a website address – for instance, http://www.adiagency.com. But there’s more to it than that. Each blog post you publish has it’s own URL, too, and it can help attract traffic to your equipment dealership website.

Technically a Uniform Resource Locator (URL) is part of the Uniform Resource Identifier (URI), a unique designation that shows search engines where a resource – say, your blog article – can be found as well as the mechanism for retrieving it.

PEER Strategy | Evolve | SEO | Loyalty BoundIt’s a critical behind-the-scenes communication tool that boosts your search engine optimization by making it easy for Google et al to discern where your blog article is located on the internet and what the article is about. But your URL is also something humans might use to decide how relevant your article is to them. So the URL works in two ways to attract traffic to your blog and website.

If it’s properly optimized.

A properly optimized blog post URL is easy for both search engines and people to read and understand. It has to be as simple as possible while accurately describing your content.

Here are some best practices and tips to help you optimize your blog post URLs:

  • A URL must be no more than 2,048 characters, to enable Internet Explorer to load the page.
  • You have to separate each word in the URL, but you should use hyphens to do that, not an underscore, space or some other keystroke.
  • In the page portion of the URL, remove extraneous words such as “the” or “and” that don’t affect the meaning. But don’t remove so many words that the result “reads funny” to the human eye. Your goal is a URL that uses the fewest words and hyphens without sacrificing clarity or easy of reading.
  • PEER Strategy | Evolve | Keywords | Loyalty BoundInclude keywords, because they help both search engines and people understand the subject matter of your content. That speaks to relevance.
  • Try not to use parameters; if you must include them, stick to one or two. A dynamic parameter is a URL addition that enables capture of data from a database.

Following these tips will help you create blog post URLs that are relevant to both search engines and site visitors and persuasive enough to convert interested visitors into readers. It must also be accurate. If not, your prospective reader will be disappointed or, worse, annoyed because you mislead them.

When your blog post URL is correctly optimized, it will:

  • Make it easy to identify the subject of your article.
  • Boost traffic referred from search engines, thanks to the relevance of your keywords.
  • Become its own anchor text when you use it as a link in your article.

Remember always to double-check every blog post before you publish it, to be sure it’s optimized. If it’s short and clear, it will attract traffic to your equipment dealership website.

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