November 13, 2013

Increase Brand Awareness

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Attract Visitors. Capture Leads. Convert Your Prospects.

As a marketing professional in your dealership, you know the traditional forms of marketing are no longer as effective as they once were. Direct sales, print, media, billboards, trade shows are all expensive forms of advertising without measurable results. Traditional marketing usually requires your dealership to rely on third party publishers in order to get your message heard. These techniques push our message and products onto our consumers, without knowing what they are actually looking for. With new marketing technology traditional forms of marketing have become less effective.

Buyers have many new avenues to learn about products because the web has empowered them to do their own research on the products they want. Internet marketing utilizes strategies like social media, SEO, blogging, email marketing, and website creation to attract new customers and directly communicate with groups or individual consumers. These platforms offer the ability to inexpensively drill down and reach your target market.

Traditional marketing is a lot like throwing things against the wall and hoping they stick. New marketing technology maximizes the effectiveness of your efforts and track and report your results, getting you one step closer to closing the deal.

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PEER (Prepare, Evolve, Engage, Retain) is a proven system designed for the marketing needs of today’s construction equipment and/or heavy-duty truck dealers or OEM’s. It consists of four important components which are designed to maximize your marketing effort and deliver measurable results. It will give the ability to track successes and improve on your areas of weakness. Whether you are new to marketing or a seasoned veteran PEER will help you to get maximum ROI for your marketing efforts.

 

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