Marketing Library and White Papers
Here at ADI we are dedicated to educating the construction equipment and heavy trucking industry. The most effective way we are able to reach out and communicate to the majority of our base is thru white papers which explain the fundamentals and innovations of digital marketing. Our weekly blog posts are designed to also do just that by teaching you what we have learned first hand, and keeping you up-to-date with the latest and greatest going on in your respective industry. Our blog articles are sometimes accompanied by a free eBook or white paper download on the topic that you will be able to share with your team – get inspired and most importantly be active! The more informative and relevant content your company shares the better the results you will have.
Our white papers will also inform you on how to effectively market on the social media platforms. For the equipment dealership industry video is a great way to demonstrate the applications different pieces of construction equipment can do. Many of our customers also take advantage of video by showing alternative applications for their equipment than just the typical application people generally think of and how different attachments can make all the difference. Please take advantage of our social media whitepapers and learn how Facebook, YouTube, Pinterest, Instagram, etc can help your dealership grow.
The ADI Marketing Library is another way to access the marketing content and white papers that we have available to you. We created one place on our website that you have complete access to all of our educational content, blogs, and white papers. Our main objective is to provide you with all the tools that a heavy trucking or construction equipment OEM or dealership need to succeed in this new era. The digital world of marketing is constantly changing and ADI wants to make sure you are completely up to date on all the latest and greatest digital marketing strategies. The end goal is for you to feel confident and knowledgeable on all of the topics that make up our PEER Strategy – from Goals & Objectives to Social Media and Marketing Automation.