Do Your Research
Keyword research is one of the most important and valuable things to concentrate on when developing a good website. Ranking for the "right" keywords can make or break your website. Keywords must be relevant to your website's content to work correctly. It's not always about getting visitors to your site, but getting the right kind of visitors.
It All Begins with Words Typed into a Search Box
Through a little detective work and research, you will learn the terms and phrases that your customers are searching for and you will begin to learn more about your customers as a whole. There are many websites that offer keyword research tools, but one of the most popular is Google AdWords. This tool will allow you to research keywords and will give you valuable insight into the competition.