6060 Butternut Drive, East Syracuse, NY 13057

Search Engine Optimization

Search Engine Optimization

PEER Strategy | Evolve | SEO | Loyalty BoundWhat is Search Engine Optimization and why is it so important?

SEO is the abbreviation for Search Engine Optimization.  Search engine optimization is the process of improving the visibility of your website in search engines.  This is achieved by making sure your webpages have good keywords that relate to each page on your site.  SEO may target different kinds of searches including image searches, local searches, and video searches.  Making sure your webpages have high ranking keywords that explain the content on your website is very important.

Put Yourself in Your Prospects’ Shoes

When researching keywords in order to optimize your pages, imagine what your potential customers might search online when researching their next purchase.  The keywords may include “service” in your area or “parts” for one of the lines you carry.  Be creative when doing your research to find keywords that fit your site and your customers.