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Social Media

Social Media

PEER Strategy | Evolve | Social Media | Loyalty BoundWhat is social media and how can it help to attract new customers?

Social media is web-based technology that turns communication into interactive dialogue and is used to reach new and existing customers.  These platforms include Facebook, Twitter, YouTube, Pinterest, Google+ and many others.  Social media allows people to create, share, exchange and comment on content among themselves in virtual communities and networks.  It also serves as a platform for organizations to implement marketing campaigns, virtually for free!

Engage Prospects and Convert them into Customers

As of 2018, social media has become one of the most powerful sources for news updates.  Social media marketing creates content that attracts attention and encourages readers to share it through social networks.  The content spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.  This form of marketing is driven by word-of-mouth, so it results in earned media rather than paid media.  Social media networks are a great marketing tool because they are easily accessible to anyone with internet access.