Form A Marketing Plan
Sum It Up, Make A Plan
Now that the first three parts of our PREPARE process are completed, it’s time to finish it up with the final component; Form a Marketing Plan. Use all of the information you have come up with during your brainstorming, goal setting, and current website analysis and compile a complete one-year marketing plan. This is often the best way to think about marketing in the beginning, or even later down the road. Things change, people leave, markets evolve, customers come and go and goals are reached. Eventually, we suggest creating a section of your plan that addresses the medium-term future–two to four years down the road, but most of the marketing plan should be focused on the year ahead.
Get On The Same Page
Your marketing plan should be shared with members from other departments of your company other than just the marketing department. Even if it is a more simplistic model of those plans, it is important for everyone to be on the same page, and for other departments to understand the marketing efforts and how to interact with new leads that come in from those efforts.
Make It a Team Effort
No matter what your size, let all parts of your company in on the plans for the year ahead: finance, sales, service and so on–in addition to marketing itself. This is necessary because it will take all the parts of your company to make the marketing plan work. Having the entire company somehow on the same page will lead to less confusion by other departments and promote open communication from them, and maybe a great new idea could come from outside of the usual marketing group!