Marketing Goals and Objectives
Marketing goals are general ideas of what your company wants to accomplish like increase market share, create a recognizable brand, or increase customer loyalty. Once those goals are established, review and brainstorm ways that marketing can help reach those goals. Keep these goals in mind and use them as a motivating force behind everything new project or update.
Hold Yourselves Accountable - Make A Timeline
Marketing objectives are smaller projects that will help in achieving the marketing goals. Objectives should be more specific than goals, with quantitative results and due dates making them more tangible. For example, in order to increase brand awareness and familiarity you may want a specific number of Facebook followers or blog subscribers by the end of 2013.