Marketing for Elite Support Dealers
WE HAVE A PLAN
The Elite Support Dealer program is a collaborative effort between Daimler Trucks North America and their dealers to provide the best possible customer experience and support.
Completing Elite Support Dealer validation is a major accomplishment. It took a lot of hard work to get there, and you’re obviously proud of that accomplishment! The work doesn’t end there, because the Elite Support program is an ongoing process of continuous improvement.
Similarly, our PEER marketing strategy for digital marketing is an ongoing process. [Prepare. Evolve. Engage. Retain.] These four steps describe a process that we designed to help heavy-duty truck dealers reach their marketing goals. Daimler’s Elite Support and our PEER follow the same principle, one that’s smart, strategic, focused and customer-driven. We have the same goals — to increase sales and customer loyalty.
Everything you learn and implement as an Elite Support Dealer applies to your dealership’s marketing too. You’re assessing your processes so that you can improve, to provide the best, most customized experience for your customers!