Take Action to Retain Dealership Customers in 2019 ADI Agency

Take Action to Retain Dealership Customers in 2019

Take Action to Retain Dealership Customers in 2019 In our last article, we talked about why customer retention is critical if you want to grow your commercial truck or heavy equipment dealership. We noted that, like all aspects of your dealership’s marketing plan, building loyalty among your customers requires forethought and follow-through. There is nothing Read more about Take Action to Retain Dealership Customers in 2019[…]

Oils Analysis: Foretelling Your Equipment’s Future | ADI Agency | Protect My Iron

Oils Analysis: Foretelling Your Equipment’s Future

Oils Analysis: Foretelling Your Equipment’s Future Oil doesn’t only lubricate equipment components. It can teach you a lot about your equipment to help you predict each machine’s future. Sort of like a fortune teller. You Can Learn from a One-Time Analysis Equipment dealers and construction companies often use one-time oils analysis to get a snapshot Read more about Oils Analysis: Foretelling Your Equipment’s Future[…]

Sharpen Your Dealership Loyalty Program for 2019 | ADI Agency

Sharpen Your Dealership Loyalty Program for 2019

Sharpen Your Dealership Loyalty Program for 2019 Every business needs a loyalty rewards program that is tailored to their customers. Really, it’s the least you can do to thank people for choosing your dealership. B2B businesses used to think that they didn’t need customer loyalty programs – those were for retailers and service companies with Read more about Sharpen Your Dealership Loyalty Program for 2019[…]

Customer Retention Drives Dealership Growth in 2019 | ADI Agency

Customer Retention Drives Dealership Growth in 2019

Customer Retention Drives Dealership Growth in 2019 Who doesn’t want more customers? Attracting new business is how you grow your dealership, right? Well, yes. But no business can survive, let alone grow, without repeat business. For dealerships that sell construction equipment and/or heavy trucks, post-sale business is even more vital than it might be for Read more about Customer Retention Drives Dealership Growth in 2019[…]

Must-Know Dealership Marketing Trends for 2019 | ADI Agency

Must-Know Dealership Marketing Trends for 2019

Must-Know Dealership Marketing Trends for 2019 Will 2019 be a banner year for your dealership? If could be, if you sharpen your marketing. But how? Advice abounds, but not every pundit is worth listening to. Besides, they don’t all agree with one another anyway. And not all predictions of marketing trends for 2019 are relevant Read more about Must-Know Dealership Marketing Trends for 2019[…]

How to Give Your Dealership’s Shop an Ergo-Boost | ADI Agency

How to Give Your Dealership’s Shop an Ergo-Boost

How to Give Your Dealership’s Shop an Ergo-Boost When you think of ergonomics, do you picture office furniture? A sleek (and expensive!) chair, or a stand-up desk alternative, or a highly-contoured mousepad? You might actually have all those things in your dealership’s offices, but the science of ergonomics applies to every aspect of your operation. Read more about How to Give Your Dealership’s Shop an Ergo-Boost[…]

Employee Retention: The Key to Growth in 2019 ADI Agency

Employee Retention: The Key to Growth in 2019

Employee Retention: The Key to Growth in 2019 The construction industry is growing again – at last – and industry watchers predict that trend will continue with more growth in 2019. This is great news for contractors and for dealerships who sell construction equipment and related services. Some of the expected growth will be fueled Read more about Employee Retention: The Key to Growth in 2019[…]

Getting Personal with Prospects With Dealership Marketing | ADI Agency

Getting Personal with Prospects With Dealership Marketing

Getting Personal with Prospects With Dealership Marketing Are you doing everything you can to personalize your dealership’s marketing and customer relationships? By now, we all know that today’s prospects (and existing customers) expect to have a personally-tailored experience with any business, both online and in person. Studies show that three-quarters of consumers are more likely Read more about Getting Personal with Prospects With Dealership Marketing[…]

Is Your Preventive Maintenance Effective, or Merely Efficient | ADI Agency

Is Your Preventive Maintenance Effective, or Merely Efficient?

Is Your Preventive Maintenance Effective, or Merely Efficient? You went to a lot of time and trouble to establish a preventive maintenance plan for your dealership’s fleet of rental equipment. And you’re often called upon to advise customers about developing an optimal PM program for their own fleets. Having a plan is great, but how Read more about Is Your Preventive Maintenance Effective, or Merely Efficient?[…]

How to Choose the Right Mobile Generator for Construction Projects | ADI Agency | Generator Warranty

How to Choose the Right Mobile Generator for Construction Projects

How to Choose the Right Mobile Generator for Construction Projects When you’re working in the field, chances are good there won’t be any power source nearby. So you bring along a generator. As long as it can produce enough juice for the job, that’s all you need, right? Wrong. There are differences among generators other Read more about How to Choose the Right Mobile Generator for Construction Projects[…]

Online Options Drive More Efficient Used Truck Sales | ADI Agency

Online Options Drive More Efficient Used Truck Sales

Online Options Drive More Efficient Used Truck Sales You could keep doing what you’ve always done – placing classified ads and similar listings to sell your dealership’s used trucks. It works, which is why the vast majority of used truck dealers still stick with that traditional form of advertising. However, as with everything else, the Read more about Online Options Drive More Efficient Used Truck Sales[…]

Protect Rental Equipment and Make Renting Easier ADI Agency

Protect Rental Equipment and Make Renting Easier

Protect Rental Equipment and Make Renting Easier For many heavy equipment dealerships, rentals are an important revenue stream. Protecting your rental fleet is crucial, but once a machine heads off property with a customer (or you drop it off at their jobsite), how can you keep the protection going? Your business insurance does not cover Read more about Protect Rental Equipment and Make Renting Easier[…]