Using The DuPont Model To Calculate Return on Investment on Construction Equipment

Using The DuPont Model To Calculate Return on Investment on Construction Equipment

Using The DuPont Model To Calculate Return on Investment on Construction Equipment Calculating return on investment is a critical factor when your dealership’s customers are contemplating a construction equipment purchase. New or used, the machine must be able to earn more than its operation costs. This same consideration applies to the construction equipment in your Read more about Using The DuPont Model To Calculate Return on Investment on Construction Equipment[…]

Increase ROI & Marketing Results With a Limited Marketing Budget

Increase ROI & Marketing Results With a Limited Marketing Budget

Increase ROI & Marketing Results With a Limited Marketing Budget Busy as we hope your dealership is right now, you cannot neglect your marketing and advertising. You have to continuously keep your name in front of people to increase sales of attachments, parts, service and rentals as the season progresses. You also need to plant Read more about Increase ROI & Marketing Results With a Limited Marketing Budget[…]

Equipment Rental Revenues Grow As Rental Penetration Continues To Climb-01

Equipment Rental Revenues Grow As Rental Penetration Continues To Climb

Equipment Rental Revenues Grow As Rental Penetration Continues To Climb As the economy continues to pick up across construction, industrial and consumer categories, equipment rental – and rental revenues — continue their upward advance as well. This positive trend is expected to continue at least through 2019, according to the American Rental Association (ARA). The Read more about Equipment Rental Revenues Grow As Rental Penetration Continues To Climb[…]

Productivity On The Job Backhoe Loaders Offer Versatility

Productivity On The Job | Backhoe Loaders Offer Versatility

Productivity On The Job | Backhoe Loaders Offer Versatility Every one of your dealership’s customers is looking for the strongest possible payback when they purchase construction equipment. Machines that are versatile enough to fill multiple roles on a jobsite offer higher and/or faster ROI, and backhoe loaders continue to be top contenders. Although some in Read more about Productivity On The Job | Backhoe Loaders Offer Versatility[…]

Try Another Approach And Get The Best ROI for Your Dealership SEO Efforts

Try Another Approach And Get The Best ROI for Your Dealership SEO Efforts

Try Another Approach And Get The Best ROI for Your Dealership SEO Efforts There are a lot of technical tricks you can use to improve your website’s search engine optimization. But the truth is, focusing on improving your website’s “customer service” will do more for you. And you don’t have to become a techno whiz Read more about Try Another Approach And Get The Best ROI for Your Dealership SEO Efforts[…]

Marketing Statistics Showing ROI Justify Your Truck or Equipment Dealership's Marketing Budget

Marketing Statistics Showing ROI | Justify Your Truck or Equipment Dealership’s Marketing Budget

Marketing Statistics Showing ROI | Justify Your Truck or Equipment Dealership’s Marketing Budget One of the greatest advantages of digital marketing is the vast array of statistical information you can gather and study. These marketing statistics enable you to realistically identify your ROI – something that’s almost impossible with most traditional offline advertising and promotions. Read more about Marketing Statistics Showing ROI | Justify Your Truck or Equipment Dealership’s Marketing Budget[…]