Online Options Drive More Efficient Used Truck Sales You could keep doing what you’ve always done – placing classified ads and similar listings to sell your dealership’s used trucks. It works, which is why the vast majority of used truck dealers still stick with that traditional form of advertising. However, as with everything else, the Read more about Online Options Drive More Efficient Used Truck Sales[…]
If your dealership isn’t using video marketing, you’re missing out on easy opportunities to attract website traffic and engage with visitors. What is video good for? Showing anything that moves – machinery, parts of equipment, people operating equipment or working on machines Showing things that are hard to explain in words only Putting faces to Read more about Get Creative With Your Dealership’s Video Marketing Strategy[…]
Perception is everything. Anyone on your dealership’s team whose job is “customer facing” delivers an unspoken impression of your business every time they interact with someone. Customers, vendors, the general public. Even those whose job does not call for traditional customer contact still represent your brand when they are out and about. Do they need Read more about 3 Tips To Help Your Team Learn To Appear More Professional[…]
You’ve made a concerted effort to pull together a crack team of equipment sales people. You’ve done a good job. They are doing a good job. Your dealership is growing. But you can help your equipment sales team do even better. These tips (some of them might be reminders) are all useful ways to motivate Read more about 10 Ways To Motivate Your Equipment Sales Team & Improve Productivity[…]
Give Your Equipment Sales Team Super Powers With These 10 Steps As a construction equipment dealership, your business goal is to sell (or rent) more machines. You want to sell more after-market services and products, too. Considering these are your top priorities, are you giving your equipment sales team the “super powers” they need to Read more about Give Your Equipment Sales Team Super Powers With These 10 Steps[…]
Generate Online Leads Quickly With These 10 Tips The more techniques you use to generate leads for your dealership, the more you’re increasing the odds of finding great new customers. Of course, volume isn’t your goal, it’s quality that counts when it comes to lead generation. Nonetheless, today’s prospects can be found almost anywhere, online Read more about Generate Online Leads Quickly With These 10 Tips[…]
Get The Most Out Of Your Online Equipment Sales Team Does your dealership have equipment sales people who work online rather than from your office? Working from “wherever” has become commonplace in many industries, thanks to the internet and mobile devices. If your team is dispersed, it takes a somewhat different set of management skills Read more about Get The Most Out Of Your Online Equipment Sales Team[…]
Fast Food Chains Can Teach the Construction Industry A Thing or Two At least some industry experts claim construction is the only commercial sector in the US that has not managed to improve productivity over the years. Not since 1964, actually. How can that be? Construction equipment manufacturers have made monumental strides redesigning machines to Read more about Fast Food Chains Can Teach the Construction Industry A Thing or Two[…]