Get Creative With Your Dealership’s Video Marketing Strategy

Posted on September 20, 2017September 20, 2017 by Christine Julka

Get Creative With Your Dealership’s Video Marketing Strategy If your dealership isn’t using video marketing, you’re missing out on easy opportunities to attract website traffic and engage with visitors. What is video good for? Showing anything that moves – machinery, parts of equipment, people operating equipment or working on machines Showing things that are hard Read more about Get Creative With Your Dealership’s Video Marketing Strategy[…]

3 Tips To Help Your Team Learn To Appear More Professional

Posted on September 11, 2017September 11, 2017 by Cory Colvin

3 Tips To Help Your Team Learn To Appear More Professional Perception is everything. Anyone on your dealership’s team whose job is “customer facing” delivers an unspoken impression of your business every time they interact with someone. Customers, vendors, the general public. Even those whose job does not call for traditional customer contact still represent Read more about 3 Tips To Help Your Team Learn To Appear More Professional[…]

Give Your Equipment Sales Team Super Powers With These 10 Steps

Posted on January 26, 2017 by Cory Colvin

Give Your Equipment Sales Team Super Powers With These 10 Steps As a construction equipment dealership, your business goal is to sell (or rent) more machines. You want to sell more after-market services and products, too. Considering these are your top priorities, are you giving your equipment sales team the “super powers” they need to Read more about Give Your Equipment Sales Team Super Powers With These 10 Steps[…]

Get The Most Out Of Your Online Equipment Sales Team

Posted on June 28, 2016 by Katherine Stephens

Get The Most Out Of Your Online Equipment Sales Team Does your dealership have equipment sales people who work online rather than from your office? Working from “wherever” has become commonplace in many industries, thanks to the internet and mobile devices. If your team is dispersed, it takes a somewhat different set of management skills Read more about Get The Most Out Of Your Online Equipment Sales Team[…]

Fast Food Chains Can Teach the Construction Industry A Thing or Two

Posted on June 13, 2016 by Katherine Stephens

Fast Food Chains Can Teach the Construction Industry A Thing or Two At least some industry experts claim construction is the only commercial sector in the US that has not managed to improve productivity over the years. Not since 1964, actually. How can that be? Construction equipment manufacturers have made monumental strides redesigning machines to Read more about Fast Food Chains Can Teach the Construction Industry A Thing or Two[…]