Get Creative With Your Dealership's Video Marketing Strategy | ADI Agency

Get Creative With Your Dealership’s Video Marketing Strategy

Get Creative With Your Dealership’s Video Marketing Strategy If your dealership isn’t using video marketing, you’re missing out on easy opportunities to attract website traffic and engage with visitors. What is video good for? Showing anything that moves – machinery, parts of equipment, people operating equipment or working on machines Showing things that are hard Read more about Get Creative With Your Dealership’s Video Marketing Strategy[…]

Increase Productivity By Setting Goals for Your Dealership

Increase Productivity By Setting Goals for Your Dealership

Increase Productivity By Setting Goals for Your Dealership You can’t measure dealership success – or progress toward success – if you don’t have benchmarks. You need well-defined goals, known current status, and a clear plan for getting from here to there. You may sell trucks, or construction equipment, or perhaps both, but it’s your people Read more about Increase Productivity By Setting Goals for Your Dealership[…]

Live Streaming Video Is All The Rage - Engage Your Heavy Equipment Customers In Real Time

Live Streaming Video Is All The Rage – Engage Your Heavy Equipment Customers In Real Time

Live Streaming Video Is All The Rage – Engage Your Heavy Equipment Customers In Real Time When contractors look at a piece of heavy equipment, they see a thing of beauty. But nothing beats watching machines in action, getting the job done. Did you know that you can incorporate live streaming video into your dealership’s Read more about Live Streaming Video Is All The Rage – Engage Your Heavy Equipment Customers In Real Time[…]

Updating Training Programs for Advancements in Construction Equipment Technology

Updating Training Programs for Advancements in Construction Equipment Technology

Updating Training Programs for Advancements in Construction Equipment Technology Isn’t construction equipment technology wonderful? All that information you never used to have – and certainly not in real time. Technology brings us so many advantages. And yet, it bring a serious challenge, too. If you don’t understand it fully, you can’t take full advantage of Read more about Updating Training Programs for Advancements in Construction Equipment Technology[…]

Heavy Equipment Tire Technology To Get The Best Ride In The Field

Heavy Equipment Tire Technology To Get The Best Ride In The Field

Heavy Equipment Tire Technology To Get The Best Ride In The Field Recently in our blog we wrote about tire safety – an obviously important issue for any fleet manager, and therefore important for your dealership’s customers. But choosing the right heavy equipment tire in the first place can make every worksite not only safer Read more about Heavy Equipment Tire Technology To Get The Best Ride In The Field[…]

Get The Most Out Of Your Online Equipment Sales Team-01

Get The Most Out Of Your Online Equipment Sales Team

Get The Most Out Of Your Online Equipment Sales Team Does your dealership have equipment sales people who work online rather than from your office? Working from “wherever” has become commonplace in many industries, thanks to the internet and mobile devices. If your team is dispersed, it takes a somewhat different set of management skills Read more about Get The Most Out Of Your Online Equipment Sales Team[…]

BuildBoom The New Social Media Network for the Construction Industry-02

BuildBoom | The New Social Media Network for the Construction Industry

BuildBoom | The New Social Media Network for the Construction Industry Have you heard about BuildBoom? It’s a new social media platform created specifically for those in the construction industry. It’s something like LinkedIn, Facebook and Pinterest, all rolled into one. This new online construction network might be the Next Big Thing for your dealership Read more about BuildBoom | The New Social Media Network for the Construction Industry[…]

Educate-Yourself-Everything-You-Need-To-Know-About-Diesel-Exhaust-Fluid-or-DEF

Educate Yourself | Everything You Need To Know About Diesel Exhaust Fluid or DEF

Educate Yourself | Everything You Need To Know About Diesel Exhaust Fluid or DEF With an increasing number of Tier 4 Final engines in use, diesel exhaust fluid (DEF) has joined the ranks of must-have maintenance products. New heavy construction equipment and trucks use DEF in their selective catalytic reduction (SCR) systems. Industry experts predict Read more about Educate Yourself | Everything You Need To Know About Diesel Exhaust Fluid or DEF[…]

Do-These-5-Things-to-Make-Your-Dealership-Blog-More-Successful

Do These 5 Things to Make Your Dealership Blog More Successful

Do These 5 Things to Make Your Dealership Blog More Successful Trucking and construction equipment dealerships are a lot more sophisticated about marketing than they were just a few years ago. Even if you’re ahead of your competitors in most respects, there are ways you can improve your inbound marketing. And if you aren’t where Read more about Do These 5 Things to Make Your Dealership Blog More Successful[…]

Mobile-Marketing-Can-No-Longer-Be-Ignored-Time-to-Integrate-it-Into-Your-Dealership-Marketing-Strategy

Mobile Marketing Can No Longer Be Ignored. Time to Integrate it Into Your Dealership Marketing Strategy

Mobile Marketing Can No Longer Be Ignored. Time to Integrate it Into Your Dealership Marketing Strategy We’ve talked in numerous blog articles about the growing use of mobile devices. These devices may be seen as conveniences by consumers and business people on the go, but they have become critical tools for contractors and those in Read more about Mobile Marketing Can No Longer Be Ignored. Time to Integrate it Into Your Dealership Marketing Strategy[…]

Understanding-IC-Intelligent-Compaction-Improves-Efficiencies

Understanding IC | Intelligent Compaction Improves Efficiencies

Understanding IC | Intelligent Compaction Improves Efficiencies Intelligent compaction has been used in Europe for more than 20 years. Now, IC rollers are finally being used more widely in the United States. Interestingly, it’s not contractors but state regulators that are driving the increased use of IC. About half the states now spec IC machines Read more about Understanding IC | Intelligent Compaction Improves Efficiencies[…]

Use Technology To Track Preventative Maintenance Costs and Decrease Overall Operating Costs

Track Preventative Maintenance Costs and Decrease Operating Costs

Use Technology To Track Preventative Maintenance Costs and Decrease Overall Operating Costs Your dealership’s philosophy is reflected in everything you do. It tells long-time and prospective customers you’re doing everything you can (or not) to help them manage their fleets and operations as productively and cost-effectively as possible. Embracing the latest technologies that help reduce Read more about Track Preventative Maintenance Costs and Decrease Operating Costs[…]