3 Ways to Increase Social Media Engagement with Your Website

3 Ways to Increase Social Media Engagement with Your Website

3 Ways to Increase Social Media Engagement with Your Website When we talk about digital marketing, we always emphasize the importance of integrating the various channels your dealership is using. But there is one thing you may be overlooking, and it can make a big difference in your ability to reach and engage prospective customers: Read more about 3 Ways to Increase Social Media Engagement with Your Website[…]

12 Dealership Website Must Haves for a Strong Web Presence

12 Dealership Website Must Haves for a Strong Web Presence

12 Dealership Website Must Haves for a Strong Web Presence You can count on the new year to bring plenty of changes. But one thing will not change: the critical importance of your dealership’s website. Is your web presence up to the task of attracting traffic from high-quality prospects? And converting them to leads? How Read more about 12 Dealership Website Must Haves for a Strong Web Presence[…]

Attract More Leads & Convert With These Tips To Rev Up Your Content Marketing

Attract Leads With These Tips To Rev Up Your Content Marketing

Attract Leads With These Tips To Rev Up Your Content Marketing Q1 2015 is history. Already. Whether your dealership is part of the construction industry or your focus is heavy-duty trucks (or you sell to both industries), marketing should be a top priority this year. These industries are – finally — expected to see a Read more about Attract Leads With These Tips To Rev Up Your Content Marketing[…]

Website Mistakes A Construction Dealership Should Avoid

5 More Website Mistakes A Construction Equipment Dealership Should Avoid A few weeks ago, we talked here in our blog about the top five mistakes a construction equipment dealership make with their websites. Now it’s time to talk about five more common mistakes you should avoid. The good news is that these mistakes aren’t extremely technical, Read more about Website Mistakes A Construction Dealership Should Avoid[…]

Top 5 Mistakes Construction Dealerships Make with Their Websites

Top 5 Mistakes Construction Dealerships Make with Their Websites Construction dealerships websites are a tool, just like your fleet of construction equipment. And just like your fleet, your website is useless if it’s just sitting around doing nothing. All too often, construction dealerships make simple mistakes that – when corrected – can turn websites into lead and customer Read more about Top 5 Mistakes Construction Dealerships Make with Their Websites[…]

How to Turn Your Website into a Lead Generation Machine

How to Turn Your Website into a Lead Generation Machine Just like you want the most powerful, efficient trucks for your fleet or construction machinery on the job, you need a website that’s designed for the work at hand – qualifying and converting leads. Of course you want lots of leads. But the point isn’t Read more about How to Turn Your Website into a Lead Generation Machine[…]

Personas & Your Website | Create Strategy With Customers In Mind

Personas & Your Website | Create Strategy With Customers In Mind We used to talk about the importance of customer service. But now your dealership’s success depends on something broader in scope: customer experience. It’s no longer enough to be nice, you have to know your customer so well you can think like them. That’s Read more about Personas & Your Website | Create Strategy With Customers In Mind[…]

Stats That Will Make You Rethink Your Dealership’s Website

Stats That Will Make You Rethink Your Dealership’s Website In order for your dealership’s website to generate traffic that leads to sales, you have to treat it as a living organism. Fresh content gives visitors reasons to keep coming back. But internet marketing research clearly shows that user experience is just as important in determining Read more about Stats That Will Make You Rethink Your Dealership’s Website[…]

What Website Analytics Can Do For Your Heavy Trucking Dealership

What Website Analytics Can Do For Your Heavy Trucking Dealership Not every visitor to your trucking dealership’s website is equally valuable. Do you want 100 people to walk in your door, or three who need and are prepared to order a new tractor? Website analytics help you focus on the three, so you aren’t wasting Read more about What Website Analytics Can Do For Your Heavy Trucking Dealership[…]

What is Lead Generation and How Does Your Website do it?

What is Lead Generation and How Does Your Website do it? Your website can be your single-most-valuable asset when it comes to lead generation. But just having a website isn’t enough. You have to work it properly.  Lead generation is about having an online sales funnel – attracting cool visitors, converting them to warm prospects Read more about What is Lead Generation and How Does Your Website do it?[…]

Creating Leads with Your Website

Creating Leads with Your Website Like any good piece of equipment, the more versatile your website is, the harder it can work for you. If your website is little more than an online brochure, it won’t help you generate leads, so it certainly cannot help you increase sales. Creating leads with your website should be Read more about Creating Leads with Your Website[…]

How A PEER Website Analysis Will Help You Sell More Trucks

How A PEER Website Analysis Will Help You Sell More Trucks Prepare. Evolve. Engage. Retain. If your digital marketing is doing all four of these things – if your efforts are strategically targeted and properly delivered – you will sell more trucks. Your dealership will grow. You’ll be more profitable. Recently we talked in a Read more about How A PEER Website Analysis Will Help You Sell More Trucks[…]