6 Proven Ways To Create New Sales On An Equipment or Truck Dealership Blog
If your dealership blog has been up and running for a while, you should be seeing an increasing number of readers and – hopefully – subscribers. Blogging helps you “meet” prospective new customers and continue to inform existing customers. It is the single-best way to drive traffic to your website. But did you know you can also use it to create new sales for your construction equipment or truck dealership?
We’ve put together some tips on how you can do that. These are tools and tactics you can use to boost the sales power of your dealership blog beyond the content of each article. Some of them function in much the same way as the display in your showroom which shows off your latest products, and some function similarly to your live person who approaches a walk-in customer and says, “Welcome, how can I help you?” to begin the engagement process.
Greet visitors with Hellobar.
This free tool allows you to immediately personalize your reader’s experience by welcoming them with a customized message that stays on the screen as they scroll. You can link the bar to a landing page to start the conversion process.
Advertise with scrolling banners.
If you have space in the sidebar on your blog, you can create new sales by placing your own ad. Some industry experts say you’ll get more response if your ad scrolls, so try it and see.
Advertise within your blog.
Position ads or offers between each blog article, or between the article and the comments section – both locations readers can’t miss.
Considering using a slider.
That’s one of those ads that “slides” up from the bottom of the screen and serves as another way to drive readers to a landing page. You can customize the message, to promote a specific product or service or ask if the reader wants a call back.
The more opportunities you give blog readers to provide contact information, the more ways you have to nurture them as leads. So make sure you’re placing tempting offers for premium content in or around your blog.
Do you have a marketing automation system in place to help you follow up regularly, with emails that are pertinent to that particular lead? Regular communication – often called drip marketing – is essential to move prospects further into your sales pipeline, and by tracking their response you’ll know when the time is right to hand each lead off to your sales team.
You can also use an online service such as Bounce Exchange to capture leads that leave your page. These may be lower quality leads, but it could still be worthwhile to follow up.
Talk about your dealership in your blog . . . occasionally.
You know that incessant self-promotion will kill interest in your blog. Your goal is to provide useful, timely information your prospects and customers can put to work to build their own business. But you still want to keep your dealership top-of-mind with readers, so it’s smart to occasionally talk about yourself.
Besides, when you blog about your loyalty program or talk about new construction equipment or trucks coming into the marketplace, you are helping readers stay abreast of their industry and boost their business, not just promoting your dealership. You can do that without blatantly shouting “buy from us!”
You may not want to incorporate all these ideas, as that could clutter your blog, and you’re probably already doing some of these things. So pick the tactics that feel most appropriate for you and your audience, and concentrate on using them strategically to create new sales.