OEM Software to Gain Awareness and Increase Loyalty
Relationship-building is the foundation of successful digital marketing. It’s a multi-step process that starts with creating awareness among prospects. At the other end of the rainbow is the marketing equivalent of the pot of gold – unflinchingly loyal customers. Adopting the right OEM software platform can help you attract and keep more of those solid-gold customers.
All-in-one OEM software can help streamline and focus your marketing, making it more effective and easier to manage. Choosing a state-of-the-art, comprehensive platform trumps trying to organize and management a handful of different applications designed to handle just a portion of your marketing activities. Instead, you can take an integrated approach that maximizes both the visibility and the value of your online content.
When all your digital marketing activities are coordinated, it’s easy for people to find you online. You can be sure you’re delivering the right content, in the right formats, to every one of your target audiences – right when they’re looking for it.
The key is customization.
Your software gives you a full set of powerful tools. How and when you use those tools is entirely up to you. You can create relevant, timely content, and you can systematically cross-link and repurpose that content to get the greatest value without reinventing the wheel every time you need fresh material. You’ll be fully prepared to interact with your most promising prospects and customers, by:
- Building awareness and initial branding.
You’ll use tools like search engine optimization, keyword selection and your blog to make it easy for searchers to find you online.
- Establishing and strengthening relationships.
You’ll engage visitors and nurture those leads by learning more about them, so you can carry on two-way conversations that are personalized and provide each prospect the information and help they need to move toward a purchasing decision. Through ongoing engagement, you’ll expand your marketing reach by encouraging prospects and customers alike to share your content with their own online communities.
To do that, you’ll use tools such as social media, calls to action, specialized landing pages for your website and email.
- Retaining customers and rewarding loyalty.
You’ll use all your tools to stay engaged with customers, so you can attract and reinforce their loyalty. But you’ll also want to create a valuable reward program that thanks customers for past purchases and encourages them to buy more, more often, with incentives. Using a reward platform specifically designed for heavy equipment OEMs and dealerships will let manage your program effortlessly and ensure each customer receives rewards and offers that are most meaningful to them.
Creating and delivering the right content to the right audiences is critical. You can use your software’s built-in, detailed analytics to see who’s engaged and how, so you can follow up appropriately to keep those conversations going. You can modify your content, or the way you deliver it, ensuring it’s always on-target and customized in ways that generate increased sales.
The process of gaining awareness and strengthening customer loyalty is ongoing. Integrated OEM software streamlines your efforts with automation that saves time while keeping your marketing on target and on schedule. That coordination enables you to meet your marketing goals and ensure you aren’t overlooking opportunities to engage with prospects and customers.