Calls To Action (CTA)
What are CTAs?
A CTA, or call to action, is a button or link on a website that is designed to attract a user to click and convert a user into a lead and later into a customer. A call to action can be used on a webpage, in a blog or in an email. An example of a CTA is “click here for more information”, “find out more”, “see our specials”, etc. Many times CTAs are used to offer something of value to the visitor in order for them to go to a landing page, fill out a contact form, and give you some information about them.
Encourage Your Visitors to Act
Having effective calls to action is an essential part of any website. Every website should have an objective or a few objectives it wants users to complete whether it’s signing up for a blog, newsletter or filling out a contact form to receive more information on a product or service. Calls to action also offer a way to measure the success of your website and give your users the opportunity to request additional information.